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AI-Powered Ads & SEO/GEO Intelligence Systems | Özlem Tonbul

AI-Powered Ads & SEO/GEO Intelligence Systems | Özlem Tonbul

Data analytics becomes significantly more valuable when it moves beyond simply describing past performance. This idea is at the centre...

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Google Ads Budget Optimization Using Machine Learning: A Decision System Case Study

Google Ads Budget Optimization Using Machine Learning: A Decision System Case Study

How I built a data-driven system to predict performance and optimize budget allocation across campaigns Most marketing teams don’t struggle...

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