Ozlem Tonbul | Blog

Technical insights on AI-driven decision systems, data analytics, SEO intelligence, and e-commerce growth strategies.

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How I Built a Python E-Commerce Data Pipeline That Automated 40+ Hours of Manual Work Every Month
Python & Machine Learning June 26, 2026

How I Built a Python E-Commerce Data Pipeline That Automated 40+ Hours of Manual Work Every Month

The most expensive thing in most e-commerce analytics operations is not the tools. It is the people manually moving data between them. Every week, someone...

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Agentic AI in E-Commerce: From Decision Systems to Autonomous Operations
AI & ML June 19, 2026

Agentic AI in E-Commerce: From Decision Systems to Autonomous Operations

For the last few years, the most important question in e-commerce analytics has been: how do we get data closer to the decision? In 2026,...

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From Dashboards to Decision Systems: Building AI-Powered Analytics That Drive Business Results
AI & ML June 11, 2026

From Dashboards to Decision Systems: Building AI-Powered Analytics That Drive Business Results

Most analytics projects end the same way. A dashboard gets built. Metrics get tracked. Reports get sent every Monday. And three months later, everyone agrees...

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Operational Intelligence: AI-Powered Decision Systems for Better Business Decisions
AI & ML June 2, 2026

Operational Intelligence: AI-Powered Decision Systems for Better Business Decisions

Why Data Alone Is No Longer Enough Modern businesses generate massive amounts of operational data every day. Companies collect information from: However, data alone does...

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How AI-Driven Decision Systems Are Transforming E-commerce Operations in 2026
AI & ML May 21, 2026

How AI-Driven Decision Systems Are Transforming E-commerce Operations in 2026

In 2026, e-commerce companies are no longer competing only with pricing or advertising budgets. They are competing with operational intelligence. The brands growing faster today...

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Predictive Analytics vs. Reactive Analytics: Which System Should You Build for E-Commerce?
AI & ML May 14, 2026

Predictive Analytics vs. Reactive Analytics: Which System Should You Build for E-Commerce?

Most e-commerce teams believe they have an analytics problem. They don’t. They have a decision system problem. They’re collecting data. They’re building dashboards. They’re running weekly reports....

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Why Dashboards Don’t Drive Decisions: How to Build Data-Driven Decision Systems for Business Growth
Decision Systems April 29, 2026

Why Dashboards Don’t Drive Decisions: How to Build Data-Driven Decision Systems for Business Growth

The Real Problem with Dashboards Today, many companies invest heavily in dashboards and reporting tools. They track key performance metrics such as revenue, CTR (Click-Through...

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Google Ads Budget Optimization Using Machine Learning: A Decision System Case Study
Decision Systems April 27, 2026

Google Ads Budget Optimization Using Machine Learning: A Decision System Case Study

How I built a data-driven system to predict performance and optimize budget allocation across campaigns Most marketing teams don’t struggle with data. They struggle with...

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