I build AI-powered decision systems that turn data into real business impact. I specialize in marketing analytics, supply chain analytics, and data-driven decision making using Python, SQL, and machine learning. I share real-world projects, case studies, and insights on how businesses move from dashboards to decision systems. Website: ozlemtonbul.com
Most e-commerce teams believe they have an analytics problem. They don’t. They have a decision system problem. They’re collecting data. They’re building...
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The Real Problem with Dashboards Today, many companies invest heavily in dashboards and reporting tools. They track key performance metrics...
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How I built a data-driven system to predict performance and optimize budget allocation across campaigns Most marketing teams don’t struggle...
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